A Family Affair
We are a small family business headquartered in Jacksonville, FL with distribution in multiple US locations. We specialize in apparel and gifts with positive messages. We are focused on enjoying life and loving ourselves - "unapologetically". All of our products are available in "any color you like as long as it is black" - Henry Ford. Of course, we are flexible and like to stir things up from time to time.
Purchase With A Purpose
Education is extremely vital to breaking the cycle of poverty and the prison pipeline that plaques our community. Someone has to be first. Someone has to be the change. That's why we focus on first generation college students, specifically females in the inner city. We want to help them navigate the path to a four year degree. We want to change the question asked high school juniors and seniors from "are you going to college?" to "which college are you going to?" We want to redefine #squadgoals.
Our donations are strictly for non-profit organizations and scholarships that share our vision and understand the difficulty involved with being first. While we have a special love for STEM majors, we help students find schools and majors that reflect their passion. We help with students attend college tours sponsored by local high schools and contribute to the local college fairs. A portion of the profits from EVERY purchase help a first generation college student obtain a bachelor's degree.
Meet Our Founder
Casey R. Kelley