WRITING OUR OWN STORY
Blended Designs® is a 100% black-owned family business based in Jacksonville, Florida. BD began in 2014 as a hobby that our founder, Casey Kelley, used to create and sell products with a positive message. She was inspired to encourage others to love themselves ... unapologetically!
All of our products are available in “any color you like as long as it is black.”(to borrow a quote from Henry Ford)
Of course, we like to stir things up from time to time!
BD continued to grow as Casey applied her analytics and marketing background to the retail industry. It wasn’t until March 2017 when her son Carter (then 8yrs old) asked for a backpack that looked just like him that things really changed!
Something clicked for Casey when she thought about her son’s simple request. When was the last time she saw a character backpack with melanin? Had she ever? Casey got to work analyzing the entire range of available backpacks for school-aged children.
Shockingly, Casey discovered that only 2% of all backpacks represent people of color. Motivated to inspire and support students of color, she got the help of her husband, Harvey, to turn the hobby into a full business by launching the brand 1954 by BD®. Within four months of introducing the brand, BD had achieved the unbelievable milestone of a quarter of a million dollar in sales!
Life’s been a whirlwind since then. Casey and Harvey have grown their company to an internationally distributed brand. Blended Designs has become one of the most prominent and trusted lifestyle brands today. The Kelleys have used their platform to donate tens of thousands of backpacks to children in marginalized communities through partnerships with A-list celebrities and sports teams! Blended Designs® has big plans for the future as they continue their mission to ELEVATE EDUCATE EMPOWER the community!
Be sure to follow us on social to keep up with the #BDSquad @blendeddesigns.