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Joy Backpack Joy Backpack Joy Backpack Joy Backpack Joy Backpack
Joy Backpack
Joy Backpack Joy Backpack Joy Backpack Joy Backpack Joy Backpack
Joy Backpack Joy Backpack Joy Backpack Joy Backpack Joy Backpack

Joy Backpack

$ 27.91 $ 39.95

Because representation matters.  

Joy is part of the #BDSquad.  She is smart and sassy.  A natural beauty, she rocks her afro puff and gives us all kind of life with her melanin.  She likes to have fun and hang with her friends but she has her priorities in order.  She is ready to launch the next big app. She is also our songbird and sings a beautiful melody.  She is focused on her goals and making moves. When she isn't studying coding, she is in the booth hitting notes. Not surprisingly, she can do anything.  

Comes in 3 sizes (sizing details available here)
17" (average adult backpack)
15" (perfect for elementary school - we recommend PreK to 2nd grade)
12" (for toddlers; designed to fit their little bodies and hold small toys and snacks)

Main compartment with an internal laptop/tablet sleeve (17" & 15" only)
Internal zipper pocket (17" & 15" only)
Front compartment with zipper (17" only)
2 side water bottle pockets
Padded back and straps
600D Material (polyester)


LEGAL NOTICE: BDSquad, I Can Do Anything™, Blended Designs , BD , 1954®️ and all characters are the sole intellectual property of Blended Designs LLC and are protected by legal trademark & copyright.  Any unauthorized use, including but not limited to logos, images, graphics, resell or reproduction in any form, without the written permission of Blended Designs is strictly prohibited and subject to legal action.

Customer Reviews

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Customer Reviews

5 Based on 16 Reviews
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Kasinda L.
United States United States

I love it.

I love this bag. I am a school teacher and it holds everything I need day to day.

LaTasha B.
United States United States

Another special birthday gift

Great, made the gift more personalized.

Maya L.
United States United States

She loves it!

Bought it for my daughter and she loves it! Excellent quality and just the right size

simone w.
United States United States

Loved it

My niece loves her book-bag. This is her second one. Representation matters and this brand delivers.

Cheryl L.
United States United States

Karisma's Joy backpack

My grand daughter absolutely loves it. I'll be purchasing another one soon. The quality of the back pack is sturdy for every day use.

Cheryl Lee verified customer review of Joy Backpack