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Jax Entrepreneur, Backpack Maker Sees Success While Helping Children

Posted by Casey Kelley on

Last March, Casey Kelley’s 9-year-old son Carter took her to dinner and pitched her an idea: he wanted a bag with his face on it. He would wear it to school and put his books in it, he said, and everyone would love it.

Kelley, who was taking a leave of absence from a consumer insights and analytics job and working only on her “side hustle” selling tote bags and T-shirts, decided to look into the data of children’s backpack availability.

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