Casey Kelley’s marketing background in consumer insights and analytics served her well when she started her small business. But it was her son, then eight, who sparked the idea that really helped her business take off - and Hancock Whitney that helped it reach new heights.
Much of Casey’s business had focused on tote bags printed with stylish graphics designed to appeal to African-American women. When Casey’s son asked her to create a backpack for him, she started doing research. What she found was that less than two percent of backpacks sold featured African-American characters. "Something in me said, 'I have to do this.' This is my dream. And Hancock Whitney helped my business dream become a reality," says Kelley.