Business Creates School Merchandise for Minority Kids
Blended Designs' CEO, Casey Kelley, was recently interviewed by Action News Jax. Founded in 2014, Blended Designs is an e-commerce retail store headquartered in Jacksonville, FL that specializes in accessories featuring positive images and messaging of children of color.
Kelley's son 8-year-old, Carter wanted the company to sell a backpack with his face on it for school, overnight trips to Grammy’s and to use as a carry-on luggage while traveling. Mom, Casey Kelley, used her insights and analytics background to research the retail industry and found that less than 2% of all character backpacks included children of color. Blended Designs is now filling a void in the market.