Monday, September, 2019 – Blended Designs (BD), the high quality travel accessories brand, has entered the business-to-business space, expanding transactions beyond the consumer to develop and design signature, quality and versatile products for other businesses.
Blended Designs’ new business-to-business practice comes after a string of partnerships and demands from other brands who specifically requested co-branded products and/or products of their own after noticing the buzz surrounding BD’s very popular backpacks, overnight bags, and other accessories.
“We are excited to take the Blended Designs business to the next level,” says Blended Designs founder and CEO Casey Kelley. “Our consumers have raved about the distinguishing attributes of our products, and we are pleased to now offer the signature qualities that have become synonymous with our brand to other companies and brands with discerning consumers who want the best in top-notch bags.”
Blended Designs makes this announcement upon striking a deal to manufacture premium back packs for the hugely successful Support Black Colleges brand, who, up until now, were primarily known for hoodies and t-shirts. This new partnership officially aids in building the BD business model to stream revenue from other sources, including their everyday consumer.
In previous years, Blended Designs has partnered with various other businesses, including, a 2018 deal with the NBA’s Golden State Warriors, where BD was selected by the championship-winning team to design and create backpacks for team members and the team’s philanthropic efforts. Blended Designs first burst onto the fashion and culture scenes in 2017 with travel bags and school backpacks featuring distinct characters of color. Since its inception, Blended Designs has gone on to be a back-to-school must-have for students of all ages, a celebrity favorite, and a million dollar band!
About Blended Designs
Blended Designs is a brand that creates distinctly designed travel bags and backpacks geared toward the celebration of African American culture, history and destiny. Created to promote inclusion and empower students of color, Blended Designs bags features a diverse range of characters representing a broad range of skin tones.
About Casey Kelley
More than your average entrepreneur, Casey Kelley is a businesswoman, a mother, a visionary and an inspiration. Dedicated to serving her community, Casey is redefining the African American story with Blended Designs, an aspirational travel brand that educates, motivates, and stimulates the culture’s experience and narrative to truly demonstrate that we all can do anything!
Featured on The View, Forbes, NPR and ABC News, amongst various other media outlets, Casey Kelley is empowering her children and those of many others with her rise-above-attitude, making Blended Designs one of the most popular resources for school gear specifically designed for people of color. In 2018, Kelley was awarded the FedEx Small Business Grant, and continues to grow her company to impact the world.