Each year Blended Designs partners with several organizations and donates backpacks to them so they can give backpacks to kids in the community. One of this year’s partners was the Southeastern Region of Jack and Jill for America, Inc.

Jack and Jill of America, Inc., is a membership organization of mothers with children ages 2 – 19, dedicated to nurturing future African American leaders by strengthening children through leadership development, volunteer service, philanthropic giving and civic duty.

They stuffed hundreds of backpacks with school supplies for a community service event in the Miami Dade area.

Applications to become a recipient of donated backpacks from Blended Designs are available each October for the following year. 

Via. xoNecole

In xoNecole's Our First Year series, we take an in-depth look at love and relationships between couples with an emphasis on what their first year of marriage was like.

Love is patient. Love is kind. And for many of us in relationships, love can be a delicate blend of ups and downs. Such is the case for Harvey and Casey Kelley.

Having known each other since high school, the two were unknowingly living in the same city around the same time and later reconnected via FaceBook. Harvey was a grant program coordinator through the school system and Casey was a consumer product goods professional and later moved from Atlanta to Jacksonville, Florida after she was unfortunately laid off from Coca-Cola. And it was there that they were dealt the hefty task of trying to meld their new huge (think, five girls and two boys kind of huge) family.

And it's arguably that very task that led them and strengthened their bond to build both in love and in their professional lives. Now serving as entrepreneurs to their own business, aptly named Blended Designs, the two have found a way to bring the story of their lives and passion to inspire into the forefront. Serving as a premium backpack and travel bag, Casey tells me that their mission is to elevate, empower, and educate people of color. And in response to the lack of representation of characters of color in the backpack industry, their endeavor thus found a much bigger purpose.

To read the full article click here. 

Via. Bombshell by Bleu

When doing research on character backpacks for her son, she found that of the 670 character backpacks on the market only two percent featured a child or character of color. With her new brand, Blended Designs, Casey Kelley and her husband plan to change that percentage and encourage youth of color to be their best, academic selves. 

“If you’re not seeing positive images of yourself, how do you know that you can be successful?” said Kelley. “Unfortunately with the way the media portrays people of color, what you tend to see in order to be successful is to be in entertainment, in music, or an athlete.”

Blended Designs has created 10 characters that represent what the brand stands for. Kelley explained that in each of their bios, they possess academic qualities such as being a good student, and having goals of graduating college. 

“The overall goal of our company, our mission is to empower young people, and also to create more first generation college students,” stated Kelley. “If you’re a first generation college student, you’re able to break the cycle of poverty and create more [economic] wealth in the community.” 

To read the full article, click here.

Blended Designs was featured on the Today Show this morning with anchor Jill Martin. Co-Founders Casey Kelley and Harvey Kelley talked about how less than 2% of the character backpacks in the market feature children of color. Their son, Carter, came up with the idea for Blended Designs when he could not find a backpack that looked like him.

Check out this video to see the segment: 

Via. TJ Armour N'DIGO

From engineering to marketing to professionally dancing alongside the likes of Missy Elliott and Will Smith, businesswoman and entrepreneur Casey Kelley has seemingly done it all and shows no signs of slowing down.

The New Orleans native saw a major void in the fashion industry when her 10-year-old son asked for a back-to-school backpack with an image that looked like him on it. After searching high and low to no avail, Casey tuned into the age-old adage that necessity is the mother of invention and along with her husband Harvey developed Blended Designs.

In an era where African-American designers are still struggling for mainstream appeal, Blended Designs offers an alternative in the accessories department, using African-American inspired artwork, images, and messages to empower and educate a new generation.

Featured in or on The View, Forbes, NPR and ABC News, among other outlets, Kelley continues to empower her children and those of many others with her rise-above-attitude, making Blended Designs one of the most popular resources for school gear specifically designed for people of color.

In 2018, Kelley was awarded a FedEx small business grant, and continues to grow her company to impact the world. Hollywood favorites including Oscar-winner Regina King, Blac-kish star Anthony Anderson, America’s Next Top Model star Miss J, and the incomparable Vivica A. Fox have all been spotted with and supporting Blended Designs bags.

To read the full interview click here. 

Via. FedEx Small Business 

Just as there are many different types of small businesses, there are many different paths to deciding to open one. Some entrepreneurs dreamed of owning a business for a long time and spent years planning for it, while some launched businesses based upon an idea born out of need or an opportunity in the marketplace. Others, like Casey and Harvey Kelley, found the spark of entrepreneurialism when they least expected it, while they were already in the midst of other careers. In their case, a comment from their child ignited the concept for Blended Designs, the business that would soon change the course of their own lives as well as change the way children of color express themselves through the backpacks and bags they carry to school each day.

With professional backgrounds that spanned a wide range of fields and strengths – Casey specialized in insights and analytics and Harvey focused on the non-profit sector in behavioral health with youth programs – the couple’s combined expertise seemed tailor-made for developing a meaningful brand that would have a positive impact on children.

Sometimes you are searching for ideas…but sometimes, the idea finds you.

The Big Idea started with a seemingly simple request from their eight-year-old son, Carter. Casey recalled, “He came to me and said he wanted a bag with his picture on it for school.” After looking through hundreds of character backpacks, Casey realized that less than 2% of them on the market reflect children of color. “I immediately realized that there was a void we could fill,” said Casey.

Finding that market niche was only part of the equation – Harvey’s experience with behavioral health was the missing piece.  He champions the importance of a person’s emotional quotient (the emotional equivalent of IQ), including self-confidence, and its effects on how you learn and grow as a person. With that mindset, what a key opportunity it was to hear what Carter said and realize how creating something as important as backpacks for children of color could impact so many children.

Building a successful business takes more than just a great idea.

So how did they transform a simple yet brilliant idea into an actual business? At first, the Kelleys put together a prototyped bag and posted it on social media, which gave them immediate feedback on their idea and design. Based on the positive responses they got, they had the confidence they needed to take a chance. Using money that they had saved, plus a small loan, they were in business. On an average day in the early years, they had 30 orders, and from there, the orders grew right along with growing brand awareness of Blended Designs. Like many other entrepreneurs, the Kelleys learned how to run their business through trial and error, including realizing that funding options to meet the rising product demand were needed. Early on, sustaining that growth was enabled by a venture capital firm that agreed to back Blended Designs.

Winning a FedEx Small Business Grant Made A Difference.

Finding out about the FedEx Small Business Grant Contest was pure luck. In fact, they submitted their entry on the last day that applications could be submitted. They had a very strong social media following, and, once they posted about their contest entry online, votes poured in. When the Kelleys learned that they were chosen to be in the Top 100, their excitement – as well as the excitement of their loyal following -- further fueled the voting momentum.  Blended Designs quickly upped their game by posting a video with existing footage to gain additional votes for their entry. As Casey explained, “For it to resonate on such a large scale outside of the community to try to reach… for me, it made it so much more than just simply winning. Having FedEx validation is big.”

Of course, winning a grant is cause for celebration, but it also called for strategizing about how to make the best use of the money. For Blended Designs, winnings were spent on inventory as well as warehouse furnishing items that were needed for both short-term and long-term growth. Seeing the immediate benefits of the grant money led Casey and Harvey into planning the future with confidence, realizing they had a successful business on their hands.

Since winning in 2018, Blended Designs continues to flourish in new ways. For instance, their product line has grown to include a variety of bags, such as backpacks, luggage, duffle bags, totes and family packs, as well as apparel (t-shirts, hoodies, hats) and blankets. Not surprisingly, Casey and Harvey’s forward-thinking vision has evolved along with the product offering, and, just as they had each poured their passion into their previous careers, their commitment to empowering children and making a positive impact on the world is evident in all that they do. A great example is their “1954” collection of backpacks, named for the year that the Supreme Court declared that separating children based on their skin color is unconstitutional. As described in an interview, this was their chance to “desegregate the back-to-school category”. To help remind us of that important historical moment, the collection is focused on the theme, “I Can Do Anything”.

Do you believe you can do anything? If you’re inspired to follow the entrepreneurial path and need a little help, think about the Kelleys and how far they have come already – and enter the FedEx Small Business Grant Contest.

Wednesday, February 6th, Blended Designs Founder and CEO, Casey Kelley spoke on a panel at the Jacksonville Business Journal African-American Small Business Forum.

The panel also included moderator Jeff Shuford, Contributor of Black Enterprise Magazine, Johnny Helms, President and CEO of Lumbee Group, Kathey Porter, Director of Small Business and Vendor Diversity at the University of Florida, and Deborah Thompson, Owner of Deborah K. Thompson Consultants.

The keynote was given by Julian Duncan, Chief Marketing Officer for the Jacksonville Jaguars. 

In an Instagram story post by Image Elevators celebrities J. Alexander and Vivica A. Fox were seen in Los Angeles holding a Blended Designs 1954 "The Headlines" backpack. 

J. Alexander is best known for this role as a judge on TV series, America's Next Top Model. "Miss J" is also a fashion icon and runway coach and is well known in the modeling industry. 

Vivica A. Fox is an American actress, producer and television host best known for her roles n two box-office hit films, Independence Day and Set It Off. 

We shared this photo to our Instagram feed where Vivica A. Fox commented, "Had a FABULOUS day with da one and ONLY @miss_jalexander Who loved your backpack!".  To shop our 1954 collection, click here.