Blended Designs — 1954

Black History Month Highlight
When it comes to celebrating Black History Month, no conversation would be complete without mentioning Linda Brown. When she was just a young girl in elementary school, Brown became the face of a blossoming civil rights movement.
Warm Up With Blended Designs
New Blankets Available in 2019
As we make our way through the beginning weeks of the new year, winter is still ready to rear it’s ugly head. While temperatures drop in the South (to what we call “cold”) the North is facing winter storm after winter storm. As temperatures drop, there’s no need to reach for your thermostat just yet…Blended Designs has got you covered! We are proud to announce that we are dropping a new line of 100 percent fleece blankets to help you beat the cold this season! Check out some of our new items available in our online store.
Personalize like a Boss
Here at Blended Designs, we recognize the importance of you being able to #BeDifferent. It is our unique experiences, appearances, skills and talents that give us our black girl and black boy magic. This is why our new line of fleece blankets can be personalized with your favorite's names! These new throws feature each member of the #BDSquad. Just like our totes, bags, backpacks and accessories, these blankets feature characters that represent a wide variety of melanin skin tones.
Are you an animal lover that aspires to be a vet one day? Then the Riley™ line of products is perfect for you! Is your child a star athlete with a propensity for leadership? Then he or she will fall in love with our Langston™ products! Not sure what #BDSquad member that you are? Head over to our quiz to find out what character has #SquadGoals most like your own! Next, it’s time to personalize your favorite character’s blanket, pick out your favorite color from our extensive selection and add your name for some extra flair!
Representation = Inspiration
Blended Designs was founded in response to a startling fact discovered by founder Casey Kelley: only 2 percent of all backpacks available on the market represent characters of color. This dismal representation of a wide variety of melanin skin tones inspired Kelley to begin her 100 percent black-owned business back in 2014. Since then, Kelley has dedicated herself to providing children with high-quality products that inspire confidence and greatness, both in and out of the classroom.
By purchasing 1954 products, you are providing bags and accessories with characters that your children can identify with. You are providing consumers with an opportunity to #BuyBlack. When you support a black-owned business, you are investing your hard-earned money back into our community, making it possible for a black-owned business to succeed. These success stories will, in turn, serve as inspiration for your children that they can do anything when they decide to pursue and achieve their goals.
Beat the Winter Blues With a Good Book
As parents, we adore when our children find a sport that they love. The skills that our kids learn and the relationships that they form with coaches and teammates can help to promote excellence both in and out of the classroom. However, winter storms and months of cold and hinder our children's abilities to go outside and perform. This can mean hours on end spent inside waiting for the weather to improve. Our new fleece blankets serve as the perfect excuse to get your little one to cuddle up and read a good book.
The Cooperative Children's Book Center (CCBC) released its findings on the number of children's books either by or about people of color published in 2017. Not surprisingly, only 31 percent of children's books published in this year were by or concerning characters of diversity. Although this number had been steadily increasing over the years and is at an all time high since 1994, these statistics are still concerning when it comes to proper representation of characters of a wide variety of melanin skin tones. Give your child the gift on confidence this winter season by pairing their new customized blanket with one of our favorite inspiring books.

Choose From a Variety of Backgrounds!




HBCU Sororities Founding Days
Of the four sororities established in HBCUs, three of these organizations were founded from January 13 to January 16. To commemorate this monumental time, we'd like to learn more about these groups and show our HBCU pride with BD sorority bags.
Give the Gift of Confidence This Season
This holiday season, you have the power to give your child what they really want: confidence and empowerment. When searching out gifts for you little ones this holiday, it's important to remain mindful of how different products can represent and empower your tots.Blended Designs in Essence Gift Guide
Official Gift Guide 2018 Top Pick
Blended Designs was featured in this month's Essence Magazine for top gift buying picks with a Lil Bougie Travel Bag and 1954 Backpacks! Get yours now in time for Christmas!

Safety Tips for Trick or Treating
Despite all of the fun to be had this Halloween, it’s an important night remain vigilant and keep children safe when out after dark. Here are some of our best kids' safety tips for trick or treating this holiday.
Meet Riley™
An Animal Lover with a Big Heart
If you’re an animal lover yourself, then you just have to meet Riley™! A member of the #BDSquad, Riley™ has a huge heart and a special love for all animals, although he says that his favorite animal is a dog. When he grows up, Riley™ hopes to become a vet so that he can help keep his furry friends healthy and happy. He knows that becoming a vet is a dream job and getting into the right college to achieve this goal is going to be a challenge. This is why Riley™ is enrolled in his school’s AVID program, to help him achieve his #SquadGoals! He enrolls in honors classes that provide him with the skills that he needs to continue on his track toward higher education.
Not only does Riley™ know that he wants to be a vet, he even knows what school he would like to attend one day. After visiting Morehouse College on a school field trip, he knew that his was the college for him. While on his field trip, Riley™ and his classmates were given a full tour of the campus, including trotting alongside fresh-faced freshman to King Chapel, where alma mater Dr. Martin Luther King has a statue displayed in his honor. Riley™ can be much more soft spoken than his classmates, as he has a few close friends that he devotes all of his loyalty and care to. Yet after seeing Dr. Martin Luther King’s statue and the Morehouse College campus, he couldn’t stop talking about walking those same hallways one day!
Having a tight-knit friend group is part of what inspires Riley™ to attend the school of his dreams. Morehouse College not only produces some of the world’s top black leaders, it also creates a brotherhood among students that cannot be broken. Often referred to as the “Morehouse Mystique”, the college, like other HBCUs, understands that young black students need the unique opportunity to find their voices and a sense of home in their continuing education by becoming the majority for perhaps the first time in their lives. Riley is not one to become distracted by materialistic things like clothes or fast cars, he stays focused on his #SquadGoals and what really makes him happy: becoming the best student that he can be, being a good friend to those that he cares for, and reaching his #SquadGoals...because he knows that he can do anything!
Shop the Riley™ Backpack now!
WE’RE WORKING TO EMPOWER STUDENTS OF COLOR.
It’s our goal to provide gear to students that encourages them to be their best. We do this by producing bags, totes and organization tools with fun characters representing a broad range of melanin skin tones. Our products are made to be sturdy so kids can count on them to work. And we commit to giving students in less-advantaged schools free gear with the help of local community organizations.

The Path Toward Desegregation: 1954 & Ruby Bridges
Two Monumental Civil Rights Movements
“Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” These are the wise words of Malcolm X, minister, human rights activist, and lifelong supporter and proponent of black culture. If education is the passport to the future, it is imperative that each and every student is presented with an equal opportunity to make this journey to greatness and success. However, for the majority of American history, this has not been true for black students in our country. It wasn’t until 1954 in the case of Brown vs. the Board of Education of Topeka that blacks were permitted to attend formerly all-white schools, and it wasn’t until years after this groundbreaking case that public schools became desegregated in the South. Being that our designs are based upon this groundbreaking case leading to the end of educational segregation in America, we’d like to explore the difference between the 1954 decision and Ruby Bridges’ role in the civil rights movement.
Jim Crow Era
Previous to the case of Brown vs. the Board of Education, an equally monumental 1896 court case, Plessy vs. Ferguson, upheld the “separate but equal” doctrine in America. This hearing upheld the doctrine that racially segregated public facilities were legal, so long as the facilities for blacks and whites were equal. This meant that blacks could be legally barred from public schools, buses and other public facilities. Back in 1892, Homer Plessy refused to sit on a train car with all blacks. This was following a movement by state legislature in the 1880’s requiring all railroads to provide separate cars for “colored” passengers. After refusing to leave the whites-only train car, Plessy was arrested and jailed.
Plessy cited the 14th Amendment in is hearing, stating that his equal rights were not being protected by the act of segregation in public facilities. The court found that the 14th Amendment only protected political and civil rights, such as voting or jury service, not social rights, including sitting on the railroad car of your choice. Plessy vs. Ferguson ensured the survival of Jim Crow era segregation in America for decades to come.
Brown vs. The Board of Education
It wasn’t until 1950 that there was a monumental breakthrough in desegregating American schools. This began with the journey of Linda Brown, a resident of Topeka, Kansas that lived about four blocks from an all-white school. Brown and her father walked through the doors of that very school in 1950, requested and being denied enrollment to the school. This request was part of a larger movement being made by their local NAACP chapter to join 200 other plaintiffs to challenge segregation in schools on a national level. Twelve other parents were denied enrollment, leading to these parents also filing their own suits.
Brown’s case and four others were combined to create Brown vs. The Board of Education, a case to be seen by the Supreme Court in 1952. Brown argued that the black and white schools available in her area were not equal in quality, violating the “equal protection clause” of the 14th Amendment. This clause states that no state can “deny any person within its jurisdiction the equal protection of the laws”. Contrary to the findings of the court in Plessy vs. Ferguson, the court found that the segregation of public schools had a “detrimental effect upon the colored children”, contributing to “a sense of inferiority”. Ultimately, in 1954, the Supreme Court declared that the segregation of children in schools based on skin color was unconstitutional and that segregated schools were inherently unequal.
Ruby Bridges and Desegregating the American South
Although Brown vs. the Board of Education was a cornerstone of the civil rights movement, setting the precedent that “separate but equal” was inherently unequal, there was resistance from southern states to desegregate public schools. As black Americans began working toward receiving equal education opportunities as other students, this movement was spearheaded by 6-year-old Ruby Bridges. Bridges was the first black child to attend a formerly all-white school in the South in 1960, six years after the declaration.
This journey toward equality began when Bridges entered her kindergarden year and was given a test to determine whether or not she could attend an white school. In 1960, the NAACP informed bridges that she was one out of just six students to pass this test that had been designed to be particularly difficult for students to pass. This meant that Bridges would be the first black student to attend an all white school in the American south, William Frantz school.
Though this breakthrough paved the way for civil rights actions in the future, it also led to Bridges and her family facing a seemingly unending stream of discrimination and difficulty. The very admittance of Bridges made white parents deeply enraged, as protestors rallied to William Frantz to hastle our young heroine, going so far as to hurl insults and objects toward her. On her first day of school in November 14, 1960, Bridges had to be escorted through the crowd of angry protestors by her mother and several U.S. marshals.
Although public schools had been desegregated at at this point in time, classrooms had not. This meant that Bridges was secluded from white students in a classroom by herself, being taught by one volunteer, Mrs. Barbara Henry. After receiving repeated threats from protestors, the school required Bridges to bring her own lunches for fear of her school lunch being poisoned. She continued to be escorted through the school by federal marshals for her safety, even when visiting the restroom. Despite all of these trials and tribulations, Bridges and her family remained strong, realizing the importance and gravity of the opportunity to receive a quality education a matter of blocks away from their home.
A Look Toward the Future
Although civil rights leaders the likes of Linda Brown and Ruby Bridges have worked to pave the way for equal education opportunities for all, there is still a long and arduous path ahead of us truly achieve this goal. From the days of these cornerstone civil rights movements, we continue to push forward past the obstacles and diversity that face us, to become successful entrepreneurs, business owners and college graduates. At 1954, we continue to share our mission of empowerment of our future black leaders of America through the support of their education with quality products that encourage them to do their best. Celebrate these monumental breakthroughs in equality with our signature 1954 “The Headlines” backpack and bags, showcasing the news that made history with Brown vs. the Board of Education.
Shop "The Headlines" Backpack Here!


Quality Counts: The Reviews Have It
As a shoutout to those focused on our shared goal of empowering each and every child toward greatness, we found some of our favorite reviews of our products. These customers have realized the quality and care placed into our products, all while sending an important message for their children to believe in: I Can Do Anything.
#BDSquad Bound
Growing into Strong, Confidence Kiddos
It’s no secret to say that growing up is tough. From the second we are born, we are met with a deluge of new information, as we pick up new skills and knowledge each and every day. Learning all of these new skills while traversing social and cultural situations entirely unknown to us as children makes for a daunting undertaking. It is our job as parents, classmates and mentors to install confidence in the children of today to create a kind, capable, skilled future for tomorrow.
Show Confidence Yourself
The first step in installing confidence in your children is by displaying that confidence yourself. Children learn by example, and by being willing to try new things without fear of failure, you can teach your children to do the same. You don’t have to pretend to be the best at each new undertaking, or unafraid of failure to showcase this confidence. On the contrary, being open with your children about your feelings while focusing on the positive can encourage your children to do the same.
Let Children Learn from Failure
Not only is it important for children to become more confident from their successes in life, it is equally as important for kids to learn that failure is a part of the process. After all, confident people don’t let the fear of failure get in their way, and this is an important concept to impress upon your children as you encourage them to try new things. Failure will actually teach children to dust themselves off, pick themselves up, and try harder for better results in the future.
Allow Kids to Have an Opinion
This may be a tricky one for some parents. While we agree that children should be raised to respect adults and their time to speak and discuss issues as “grownups”, we also believe that it is important for children to develop their own original thought. Being outspoken does not mean that a child is being disrespectful, if it is done in an appropriate and well-thought out manner. Children should be taught to validate their voice through patience and reasoning, while giving others the opportunity to do the same.
Practice Persistence
While we all may want our children to excel at every new endeavour that they undertake, it is important to not let children give up at their first failure or setback. Kids must learn that they have to be resilient enough to withstand failure to keep trying, and to not be too distressed when they are not the very best at something. Learning to trust the process and their personal progression is what will keep children focused on their goals, no matter what may deter them.
Set #SquadGoals™ and Explore New Interests
Another key method for installing confidence in kids is by helping your children find their passions by exploring their own interests to help develop their own identity. As children find their interests in sports, hobbies and other activities, they will be amazed at their growing skill set, as they put in the time and effort to learn more about the things that they love. One way to encourage this progress is by articulating both big and small goals that your children may have. Setting goals can help your children feel strong and secure, and that they can truly achieve anything with time and dedication. Helping your children map out their goals will also work to validate their interests and to develop the skills necessary to get them where they want to be.
Show Your Love
Perhaps more important than all else in installing confidence and strength in your children, is to let them feel loved and supported. It is important to let your children know that you love them no matter what, and that you think that they are great, even when they may not be doing great things. This sense of security and belonging is invaluable when empowering your children to pursue their passions, achieve their #SquadGoals™ and grow into strong, confident adults.
WE’RE WORKING TO EMPOWER STUDENTS OF COLOR.
It’s our goal to provide gear to students that encourages them to be their best. We do this by producing bags, totes and organization tools with fun characters representing a broad range of melanin skin tones. Our products are made to be sturdy so kids can count on them to work. And we commit to giving students in less-advantaged schools free gear with the help of local community organizations.
Shop our 1954 Backpacks

Celebrating Juneteenth
It is our mission to educate black youth about representation as well as to empower these youths through the creation of school gear that encourages them to do their best. Part of how this mission is achieved is through the celebration of African American history with holidays like Juneteenth. This is a time to recall our nation’s history, as well as strength and progress.