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Meet Joy™

Posted by Casey Kelley on

Music, Tech, & So Much More. 

Joy™ is an original member of the #BDSquad™, and is the songstress of the team. Smart and sassy, you can find Joy™ singing melodies in the song booth when she’s not in chorus class. A natural beauty, she rocks her afro puff and gives us all kind of life with her melanin and colorful personality. Joy loves hanging with her friends, but also knows it is important to keep her priorities in order.

In addition to writing songs, listening to inspiring artists and singing her heart out, Joy™ likes spending time learning code to create the next big app. With a strong focus on her goals, Joy™ is making moves toward a very bright future, and is planning to one day get a scholarship to go to college where she can practice both music and tech. She may even be working on an app right now that incorporates both of these talents, but that is to find out as she grows into an inspiration to her classmates and the world around her. 

Not surprisingly for any of our #BDSquad, she can do anything. And you can find Joy™ rocking her #BD swag to encourage others that they can too.



1954 Backpack



It’s our goal to provide gear to students that encourages them to be their best. We do this by producing bags, totes and organization tools with fun characters representing a broad range of melanin skin tones. Our products are made to be sturdy so kids can count on them to work. And we commit to giving students in less-advantaged schools free gear with the help of local community organizations.


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