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Meet CJ™

Posted by Casey Kelley on

The MVP With a Killer GPA!

A competitive spirit gives CJ™ the drive to be a top performer both in and out of the classroom, making him our #BDSquad™ MVP! Sure, CJ™'s athletic abilities may make him the first pick in gym class, but it’s his leadership skills that make his other #BDSquad™ members love being his teammate! CJ™ knows that staying humble and remaining encouraging with his fellow teammates is key to having a fun time on the field.

CJ™ takes his work ethic from practice to the classroom, by hitting the books hard every opportunity that he gets. CJ™ finds that explaining new lessons and concepts to his fellow classmates makes him a better student, so he is a great tutor! He spends his time in the classroom tutoring and encouraging those around him, making his time spent behind a desk productive and positive for all. CJ™ has even been known to pitch a non-hitter and get straight A’s on his report card all in the same week. Now that’s a home run!

Buy CJ™ Backpack

CJ™ Backpack Blended Designs

Some of CJ™’s #SquadGoals are to become a motivational speaker or to become a professional athlete when he grows up. Being a strong member of the #BDSquad™ means that he doesn’t have to decide...he can do both!


It’s our goal to provide gear to students that encourages them to be their best. We do this by producing bags, totes and organization tools with fun characters representing a broad range of melanin skin tones. Our products are made to be sturdy so kids can count on them to work. And we commit to giving students in less-advantaged schools free gear with the help of local community organizations.

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