Our 1954™ line takes its inspiration from the year classrooms became integrated in the US. It’s our mission to equip and empower young people of color as they reach for new horizons of achievement, and to that end, we commit to providing school gear to children in Black communities who strive to be first-generation college students.
Follow 1954™ as we work to ensure representation for all student color!
FEATURED ON FORBES.
"With less than 2% of the more than 670 character backpacks out there including children of color, Blended Designs creates a line to fill that void." – Dana Feldman, Forbes.com
FOUNDED BY A MOMPRENEUR
Casey Kelley founded Blended Designs in 2014 along with her family. In 2017, she wanted to provide her son with an empowering backpack for school & travel. With her background in Marketing and a “rise above” attitude, BD is becoming one of the most popular resources for school gear designed for people of color.
These tweens are bound for success! Meet our colorful crew and find one that your child will relate to.
1954™ by BD, made for kids who aren't afraid to Be Different.